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Do you want your kids to think eating healthy foods is cool? It's all about the packaging.
ReubenMiller.typepad.com has stated that:
"A Stanford University study had kids taste food in McDonald packaging and unmarked packaging and asked which they preferred. The kids preferred the McDonald packaged food not realizing that they went for it because they were conditioned to believe "it must taste good.""
Scary? Absolutely. It's quite unsettling to think that kids will choose what they eat based on packaging alone. This goes to show how strong the influence of media and advertising is on kids.
There is, however, a glimmer of possibility within this unsettling truth. If packaging can dictate how 'tasty' something is or how 'cool' it is to eat, then all we need to do is package healthy food in such a way that it strikes more favor with children. This is exactly what a company called Mobi is attempting to do, with a new line-up of colorful zipper bags. I think it's a fantastic idea.
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